LIONS B2B Summit

Showcasing the best in B2B creativity. In partnership with LinkedIn.

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Tuesday 23 June 2026 | Salon Croisette, Carlton Hotel

B2B marketing leaders, creative pioneers and global brands come together at Cannes Lions. But to make a real impact, they need a dedicated forum to meet, learn and shape the future of the industry.

The LIONS B2B Summit is an exclusive one-day event – with LinkedIn as headline partner, supported by the IAA, Microsoft and Stein, in addition to Insights Partner Bloomberg – designed to provide that space and showcase the very best of B2B. 

Attendance is by invitation only and capacity is limited. If you're interested in attending, please register your interest via the form below. Please note, priority will be given to those with an official Cannes Lions delegate pass.

Register your interest

In partnership with

Linkedin

What to expect at LIONS B2B Summit:

See programme

Networking

Connect with top B2B marketers in an impactful setting at the prestigious Carlton Hotel.

Dynamic discussions

Engage in dynamic discussions on the most pressing issues facing B2B marketers today, from brand building to the future of buying and creative advertising.

Interactive roundtables

Participate in focused conversations and share your expertise during our interactive roundtables.

Actionable insights

Gain actionable insights and best practices to drive your B2B marketing strategies forward.

What to expect at the LIONS B2B Summit:

See programme

LinkedIn and Bain & Company

Getting the Board Onboard with Brand Investment

The single biggest impediment to B2B CMOs being able to invest in creativity is not being able to articulate the value of creativity in the boardroom. This session solves that problem.
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Stein

Building Brand and Business Momentum

A candid debate on how senior marketers can defend bold creative ideas as a serious growth lever in B2B under commercial pressure, and whether it’s a more complex job than in B2C.
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The Challenger Playbook: How B2B Brands Break Through

A practical look at how to innovate when resources are limited – and why challengers are rewriting the B2B rules.
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Building Authority at Scale: Turning Employees into Trust Engines

Join to discover why traditional brand messaging underperforms in complex B2B buying journeys.
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LIONS B2B Summit Partners

Attendance for the LIONS B2B Summit is by invitation only and capacity is limited. If you're interested in attending, please register your interest via the form below. Please note, priority will be given to those with an official Cannes Lions delegate pass.

Register your interest for the LIONS B2B Summit