LIONS B2B
In partnership with LinkedIn.
We're elevating B2B creativity at the Cannes Lions this year. Here are three ways you can experience it.
Throughout the Festival week, use your pass to be in the room for never-before-heard content at the Palais. Head to the Rooftop at the Carlton Cannes Hotel, where Headline Partner LinkedIn returns for dedicated B2B sessions featuring insights from leading marketers, agencies and creators. And, if you’re a senior leader, the B2B Summit is back.
In partnership with
B2B in focus at Cannes Lions
Sessions and talks delivered on key stages all week, including the Palais, LinkedIn B2B Rooftop and Microsoft Beach. Open to Cannes Lions pass holders from 22–26 June.
Cannes Lions
Inside the Jury Room: Creative B2B Lions
The Buyability Levers That Power Successful Campaigns.
HSBC & GH05T
How HSBC Turned Social Content into B2B Demand
Invite only
LIONS B2B Summit
Tuesday 23 June 2026 | Salon Croisette, Carlton Hotel
This one-day event – with LinkedIn as headline partner, supported by Microsoft, Stein and the IAA, in addition to Insights Partner Bloomberg – brings together leading B2B marketers, creative pioneers and global brands to showcase the best in B2B creativity.
Attendance is by invitation only and capacity is limited. If you're interested in attending, please register your interest.
Partner activation
LinkedIn Rooftop
This June, step onto the rooftop of the Carlton Cannes Hotel and see how LinkedIn can work for you. From curated sessions to conversations and connections.
Open to all Cannes Lions pass holders from 22–26 June.
Attending Cannes Lions
The Festival is more than a gathering – it’s a global hub for strategic creative excellence, where insights professionals and marketing leaders shape the future of consumer understanding. Whether you’re uncovering new audience behaviours, redefining brand storytelling or driving impactful strategy through data-driven insights, it’s where transformative ideas take centre stage.
