LIONS B2B
Where creativity means business. In partnership with LinkedIn.
Great creativity and great business go hand in hand. Both are about trust, innovation and connections – and when combined, they can deliver unprecedented impact.
There’s nowhere this applies more than in B2B creativity, where trust, innovation and connection are crucial to success.
We're elevating B2B creativity at the Festival and beyond – giving it a dedicated platform that celebrates excellence in an industry that's redefining how businesses connect and grow.
Work that transforms industries. Campaigns that elevate business storytelling. Ideas that inspire change across markets. Explore how B2B creativity drives business growth here.
In partnership with
LinkedIn at The Carlton
LinkedIn's Place to B2B at the Carlton connects the world’s professionals – spotlighting great B2B creativity, and transforming the way companies hire, learn, market and sell. Here, the boundaries between business marketing, innovation and culture blur, strengthening the reputation of the B2B category by telling powerful stories that drive commercial success and inspire change.
LIONS B2B Summit
In 2025, the inaugural LIONS B2B Summit welcomed 250+ attendees, with over 80% senior level (Senior Executives, Directors, VPs) from 125 companies.
LIONS B2B Summit is headlined by LinkedIn and supported by the IAA, Microsoft and Stein.
Tuesday 23 June 2026 | Salon Croisette, Carlton Hotel
What is LIONS B2B Summit?
This event blends thought leadership and targeted networking, providing a platform to share insights, foster meaningful connections, and showcase industry best practices. With its focus on delivering value to B2B marketers, the Summit offers partners unparalleled visibility and engagement in an influential setting.
What to expect
- Connect with top B2B marketers in an impactful setting at the prestigious Carlton Hotel.
- Engage in dynamic discussions on the most pressing issues facing B2B marketers today, from brand building to the future of buying and creative advertising.
- Participate in focused conversations and share your expertise during our interactive roundtables.
- Gain actionable insights and best practices to drive your B2B marketing strategies forward.
Who's LIONS B2B for?
For senior B2B marketers, CMOs, and industry leaders.
Attendance is by invitation only and capacity is limited. If you're interested in attending, please register your interest via the form below. Please note, priority will be given to those with an official Cannes Lions delegate pass.
LIONS B2B Summit Partners
Cannes Lions Awards
Creative B2B Lions at the Awards
Effective B2B marketing transforms industries and reshapes markets in ways nothing else can. It's why the most memorable B2B campaigns become benchmarks for innovation – transcending traditional business communications through creative storytelling that resonates across sectors.
Register your interest for the LIONS B2B Summit
Attending Cannes Lions
The Festival is more than a gathering – it’s a global hub for strategic creative excellence, where insights professionals and marketing leaders shape the future of consumer understanding. Whether you’re uncovering new audience behaviours, redefining brand storytelling or driving impactful strategy through data-driven insights, it’s where transformative ideas take centre stage.
