A Voice Crack, a Bum Note, a Viral Campaign

In an internet designed to flatten attention spans and erase yesterday’s post by tomorrow morning, melody cuts through noise. A good jingle embeds itself into memory. It becomes architecture. A shared language. Because music stays with people, it also carries values and perspective with it.

In this session, internet songwriter Jake Schroeder explores why music remains one of the powerful forces in advertising and culture. Drawing from his experience writing songs for brands and the internet at large, Jake argues that people remember content that sounds human, not polished. Part keynote, part songwriting experiment, the session breaks down why creators who show up authentically outperform campaigns designed by committee. When something becomes a song, it stops feeling like an ad.

• Why does music stay in our memories longer than almost any other form of content?
• In a culture obsessed with authenticity, why are brands still afraid of real human perspective?
• What makes a simple, sincere jingle cut through the noise more effectively than over-strategized advertising?