Creative Impact Unpacked: How Do You Scale Brands in a Social-Led Era?

Social-led marketing has become the default playbook for modern marketing. But scaling brands requires more than just a “let’s go viral” brief.

Get the lowdown of WARC’s latest research into the role social and creator strategies play in the modern mix – what they can do, and what they can’t. We’ll be exploring how social mechanics can sit at the heart of a creative strategy but work hardest when combined with other approaches.

Then hear from Mastercard, which brings this thinking to life through gaming and travel—two of the most socially driven consumer economies today. From immersive gaming ecosystems to creator-led travel markets, learn how brands can move beyond using creators as amplifiers to making them drivers of commerce.

• What does social and creator marketing actually do well - and what are its limits?
• With an overwhelming volume of creators, how do brands turn them from noise into drivers of real commercial impact?
• How do you embed creators into the commerce journey—turning them from media into infrastructure for growth?