Greenlight Your Brand: Step Inside a Billion-View Studio

In this high-stakes, interactive workshop, the audience becomes the greenlight committee for a story destined to reach over 160M people and one executive will walk away with a $200,000 prize. Led by Dhar Mann, one of the world’s most influential storytellers - the audience will collaboratively build a Dhar Mann–style narrative in real time. At each step, the audience votes, testing their creative instincts against Dhar’s proven storytelling framework. Live DMS performance data reveals which choices actually drive retention and which fail. Together, the audience decides which one executive will walk away with a $200,000 brand integration on Dhar’s main channel, transforming creator storytelling into a decision-driven experience CMOs will never forget.