Group Chats: How Creators Drive B2B Marketing Impact

B2B buying is a complex beast with multiple stakeholders that traditional marketing struggles to reach. Enter creators, who build authority and trust through nuanced, credible content that helps complex buying committees align, de-risk high-stakes decisions and accelerate sales cycles. This session explores how B2B brands are using creators strategically to drive measurable results and how creators can scale authority and shape authentic, peer-to-peer narratives that resonate with brands and buyers.

Join these candid, simultaneous conversations led by B2B creators and marketers as they solve these challenges in real time. Pick your topic, share ideas, ask questions and build valuable connections in the process.

• How can creators influence B2B buying committees to move from consideration to decision faster?
• What strategies are B2B brands using to measure creator impact beyond traditional marketing metrics?
• How can creators build scalable authority that resonates across diverse stakeholder groups?