How to Stay Real in a Social Feed of Sameness

Algorithms are pushing us towards a single face of beauty, and creators feel it first. Feeds used to be full of different types of beauty, but slowly, then suddenly, it’s a sea of sameness. The same looks and aesthetics are rewarded and repeated relentlessly, flattening differences and reinforcing a narrow beauty standard.

In this session, Marcela Melero, Dove CMO, and guests unpack this accelerating trend and what it means for creators and culture. Together, they’ll explore how to engage people while being original and staying authentic to themselves. And how to bring joy back to beauty and the feed – not as something to perfect or “get right”, but as something to play with, experiment with and make your own.