Stop Advertising, Start Entertaining: Crafting Social Content People Actually Want

In a world awash with ads, traditional interruptive marketing has become ignorable – swiped past, skipped, tuned out. This session explores how DoorDash and Loop are transforming that reality by creating social content that feels native to its platforms, culturally relevant and genuinely engaging. Together, Nick and Zaria will unpack the philosophy and practice behind content that earns attention rather than demands it.

Today’s consumers, especially Gen Z, have perfected the art of ignoring ads. That means brands must meet people where they already are with content that feels as expressive, authentic and entertaining as the social channels they inhabit. DoorDash and Loop are reimagining how a category like delivery can show up in culture, conversation and social feeds.

• How to shift to social-first storytelling that purposefully integrates brand meaning into formats audiences already love?
• How to craft content rooted in real cultural rhythms; memes and trends rather than chasing fleeting metrics?
• How DoorDash & Loop pair social insights, first-party behaviour data, and real-world relevance to inform content decisions that drive both engagement and business impact?