The Creator × Paid Media Equation: How L’Oréal Made Creators Measurable

Creators are in more than 60% of brand plans – yet fewer than 40% of marketers can prove the return. In partnership with WARC and Meta, L’Oréal set out to close that gap, bringing creators into the same full-funnel measurement framework as every other channel across 52 markets.

Hear how rigour turned creator marketing into a strategic growth lever – campaigns pairing brand and creator assets delivered 35% higher ROI – and leave with a practical blueprint for proving, and improving, your own creator investment.