LIONS Creators Programme
Explore the 2026 Programme for Creator and Classic Marketer Pass Holders
L’Oréal & Meta
The Creator Paid Media Equation: How L’Oréal Made Creators Measurable
Thursday 25 June, 16:15–16:45
Overview
Speakers
Description:
Creators are in more than 60% of brand plans – yet fewer than 40% of marketers can prove the return. In partnership with WARC and Meta, L’Oréal set out to close that gap, bringing creators into the same full-funnel measurement framework as every other channel across 52 markets.
Hear how rigour turned creator marketing into a strategic growth lever – campaigns pairing brand and creator assets delivered 35% higher ROI – and leave with a practical blueprint for proving, and improving, your own creator investment.
Content Stream
Creative Impact
The ultimate guide to proving the value and effectiveness of creativity.
Vasileios Kourakis
L'Oréal
Director, Marketing ROI & Media Lead, Consumer Products Division
Ajaa Long
Meta
Director, Global Clients
Tags
- Creative Impact
- LIONS Creators
- Festival Talks