The Hispanic Edge: Community-Building Lessons from LATAM Creators

The global creator economy is saturated, but not all communities perform equally. Hispanic creators have quietly built some of the most engaged, loyal and conversion-driven audiences in the world.

This session uncovers the “community advantage”, a distinct cultural approach rooted in emotional closeness, humour, and collective identity that allows Hispanic creators to outperform traditional influencer strategies.

The speakers will go beyond storytelling to break down how community is intentionally built, scaled, and monetised:

– Chingu Amiga has turned cultural curiosity into one of the largest cross-cultural communities in the world, proving that belonging beats origin.

– Dani Valle has captured the everyday reality of the Mexican workforce, transforming shared experience into mass identification and repeat engagement.

– Alexis Omman has redefined virality by turning altruism into a content engine, creating high-impact emotional narratives that mobilise audiences at scale.

Moderated by Pati Giemza, CEO of StayOnSocial and a leader in the creator economy, this session will translate their success into practical frameworks for brands.

Join to discover what makes Hispanic audiences behave differently, how to build communities people don’t want to leave and how to apply these learnings to global brand strategies.

• How can brands move from visibility to real emotional closeness with their audiences?
• What specific cultural truths can brands tap into to build communities, not just target audiences?
• How can you turn content into participation so audiences don’t just watch, but act and amplify?