The New Creative Directors: Building a Creators-led Campaign LIVE

Creators are the new creative directors in advertising, and this interactive session will prove it by showcasing how brands and agencies can rethink the way they build creative campaigns in a social-first world.

In this interactive session, Austin Null, Founder & Chief Creator Officer at We Get It, and Einstein Bros. Bagel’s CMO, Jessica Serrano, will be joined by creators @shenavici and @lifeofcian to build a creative campaign in real time that will launch 60 days after Cannes Lions ends.

This session will show how traditional roles and responsibilities in advertising can evolve to value and utilise creators from the jump, instead of bringing a fully fleshed out campaign to creators that often feels like trying to fit a square peg in a round hole.