
LIONS Creators Programme
Explore the 2026 Programme for Creator and Classic Marketer Pass Holders
We Get It
The New Creative Directors: Building a Creators-led Campaign LIVE
Monday 22 June, 11:00–11:45
Overview
Speakers
Speakers
Jessica Serrano
Bagel Brands (Einstein Bros. Bagels)
Chief Marketing Officer
Shena Vici
@shenavici
Creator
Cian Abion
@lifeofcian
Creator
Moderators
Austin Null
We Get It
Chief Creator Officer
Austin is the Founder & Chief Creator Officer of We Get It, with 15+ years’ experience as a social media and influencer marketing professional with a background in being both a full-time influencer as well as working on the brand/agency side of social media and influencer marketing with brands like Intel, Microsoft, Samsung, Popeyes, Xbox, Wingstop, Einstein Bros, Choice Hotels, Henkel and more.
He has the unique experience of having 1) worked at an MCN (Fullscreen) when social influencer marketing was beginning to bloom, 2) been a successful full-time influencer amassing a collective 750,000+ followers across platforms and 3) run both influencer marketing strategy and social media for major advertising agencies.
Austin helps brands position creators at the baseline of all marketing functions and guides them into the next generation of what content and community look like and how their brand can show up in culture, both online and in real life.
Tags
- Talent & Culture
- LIONS Creators
- LIONS Creators
- Live Captioning in 60 languages