From Survey to Sales: Insights in the Agentic Era

Insights and marketing leaders are losing their seat at the table. Decisions made at the speed of AI now run ahead of the function that should inform them. And while research teams excel at delivering data-rich reports, executives are increasingly demanding one thing: verifiable outcomes. Join Patrick Comer, CEO of Cint, to learn how bridging the gap between survey research and measured sales lift drives strategic business decisions, allowing brands to win in a cluttered, cost-conscious market. Leave with a sharper sense of how to become the most valuable voice in the room.

• How can you transition from risking losing your seat at the decision-making table to becoming the most valuable voice in the room by bridging consumer sentiment, intent, and behavior?
• How to talk to the CFO. Why should the insights function be viewed as a cost-saver rather than a cost-center?
• What does the AI era of innovation mean for the future of insights and marketing, and how can you leverage AI to meet the need for speed while still producing trustworthy insights?