Insights to Impact Throwdown

This fast-paced debate will dare to address today’s most pressing and thought-provoking questions through the lens of insights and marketing. Two teams of industry leaders will square off and openly share their beliefs and opinions on, but not limited to:

- data vs gut instinct

- are insights really at the heart of a marketing campaign?

- the risk of an over-reliance on data and the false pretence of perfect measurement

- is AI a co-pilot or a replacement to human intelligence?

At the end, an audience-wide vote will take place to decide which team had the most compelling arguments. Winner gets bragging rights!