The Hard Calls: What it Takes to Lead Insights

Most panels give you a highlights reel. This one gives you the unfiltered truth. Two senior insights leaders – Risa Schwartz from Kraft Heinz and Marie Dupré Slioussarenko from Pernod Ricard – share the calls they weren’t sure they’d get right: where the trade-offs were real, the stakes were high and their existing playbook wasn’t working.

The conversation then opens into a live debate on the trade-offs the industry is dancing around: speed vs rigor, AI vs instinct, and confidence vs credibility. You’ll leave with a clearer sense of how the panellists and the audience actually navigate decision-making today.

• What's the hardest internal call you’ve made in the last two years – and would you make the same call again?
• Has technology made your insights team faster and more confident – or just faster?
• What do the insights leaders navigating this well actually do differently?