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Cannes Lions

CMOs in the Spotlight x LIONS Sport

Thursday 25 June, 10:30–11:15

Duration: 45 mins
Location: LIONS Sport Stage , The Carlton Hotel

Description:

What does it take to be a Chief Marketing Officer in 2026?

Join the LIONS Sport edition of this popular series to learn from the top brand leaders as they dissect the most challenging issues of today and outline their vision for the future.

Questions this session will answer:

  • What are the marketing investment priorities for the top brands in the next 18 months?
  • How do Global Chief Marketing Officers measure and communicate the value of marketing within their businesses?
  • How is the role of the Chief Marketing Officer changing and what new skills are growing in importance?

Editor's note

The Creative Impact content stream at Cannes Lions is co-curated with WARC.

Content Stream

Creative Impact

The ultimate guide to proving the value and effectiveness of creativity.

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Speaking

  • Stacey Reherman

    Procter & Gamble

    Senior Director, Sports Marketing

  • Louisa Wee

    Strava

    CMO

Tags

Content streams
  • Creative Impact
Area of interest
  • LIONS Sport
Type of experience
  • LIONS Sport