How is Gen Z Engaging With Sports? Lessons From The Digital Platforms Transforming The New Sports Content Economy

Explore the future of sports consumption as Gen Z reshapes the game. Discover how brands can thrive as traditional broadcasts give way to fragmented streaming and digital-first experiences.

Mike Minton, CPO of Twitch, will reveal how Twitch is redefining sports entertainment with formats like Creator Casts, driving deeper engagement and watch time. As events like the World Cup bring interactive, creator-led programming, brands can shift from sponsorship to participation. This session explores the impact on leagues, creators, and marketers—and why adapting is crucial to thriving in sports culture's future.

Adam Davidson of Warner Bros. will share how Bleacher Report and House of Highlights are redefining sports media through social-first content, creator-led storytelling, and culturally resonant talent. Learn how their “social investment flywheel” drives audience growth, attracts top creators and sponsors, and fuels both revenue and cultural relevance. Success now means embedding your brand where attention already exists—early investment is critical to winning with Gen Z.