The State of The Sports Marketing Ecosystem 2027

A high-level, honest overview of the sports marketing ecosystem – where the money is flowing, who is driving the deals and what separates the assets attracting serious capital from those that aren’t. This conversation is happening in boardrooms and investment committees, but not in a way that gives marketers and creatives the real, actionable picture.

Reframe the industry moment – not a reset, but an evolution. The year 2027 is a compounding moment, not a disruption event. The properties, brands and platforms that have been quietly building the right foundations will pull ahead. The ones chasing trends will fall behind. Drawing on direct experience growing RedBird Capital’s sports investments, this session sets the stage for a conversation about how transformation in sports actually happens.

• Who is making the biggest moves in sports marketing right now and why the answer might surprise you?
• What is actually getting funded in sports and what is quietly being passed on?
• How are fandom, sponsorship and media rights evolving as the era of the logo deal gives way to genuine integration?