Ali Hanan is the founder of Creative Equals, now an award-winning organisation driving what she calls the new ROI: a ‘Return on Inclusion’. The team focuses on three key areas: inclusion-first marketing strategy, cultures, communications/creative and communities, working with a stellar lineup of the world’s leading brands, including Pepsico, Reckitt, ABI In-Bev, H&M Group, McDonald’s, Mars Wrigley and more. Ali has been at the forefront of leading change for the industry, this year the strategic partner for the World Federation of Advertisers. Her team set up the sector's first creative returners programme with Diageo in 2018, Disabled Creatives in 2023 and a Google Career Certificates programme for under-represented talent.