Colin is a career marketer with deep expertise in Digital Commerce and Retail Media. His clients include L’Oréal , Tesco, Very Group, Superdrug, Sofidel / Kittensoft, Glanbia , Colgate, Migros , Barilla, Ferrero International, Live Ramp, Scala, Fonterra (NZ) Warehouse Group (NZ), Philip Morris, PepsiCo, Samsung, De Beers, Bayer.

He has written eight best practice reports on Digital Commerce and Retail Media including Platform Primers on Amazon Advertising, Walmart Connect, Target Roundel, Instacart, Kroger Precision Marketing and Best Practice in eCommerce as well as Digital Marketplaces Best Practice (a guide to Amazon, Alibaba, eBay, Allegro Marketplaces),

Colin has also written three online training programmes on Digital Commerce and Retail Media - including a 7-week Advanced Course in Retail Media on Udemy.

Colin is also a columnist for Marketing Week Magazine, Un Made Media in Australia and Internet Retailing in the UK.