Diana Maranhão, a marketing professional passionate about storytelling and heritage, had a remarkable impact on the sector. Over the last 20 years, she has been instrumental in shaping the success of renowned brands such as Rolex, Shopping Cidade Jardim, Budweiser, Skol, and Colgate, among others. Diana's journey began as a high-performing trainee at Whirlpool in Michigan. And with all her success, she joined AB InBev, where she established her reputation with numerous high-performance integrated campaigns and projects. As a specialist in the luxury market, Diana demonstrated her leadership by leading operations at one of the most prominent luxury retail players in Latin America – Shopping Cidade Jardim, a hub for prestigious brands such as Louis Vuitton, Dior, Prada, Hermès, and dozens of others. Today, she holds the position of Communication & Image Director at Rolex in Brazil.