CEO and Partner of Nossa Praia, Head of ESG at B&Partners.co. Judge at Cannes Lions Festival 2022 and 2023, judge at Meta Video Awards 2022, judge at Effie Awards Brazil 2023, and President of the jury at Ampro Globes Awards 2023. MBA Professor at ESPM for Future Studies and ESG. Advisor to Ampro – Associação de Marketing Promocional. Holds an MBA in Project Management from FGV and an MBA in Trends and Future Studies from ESPM. Winning Women 2016 by EY, columnist at Fast Company Magazine, TEDx Speaker, and co-author of the book Publicidade Antirracista, (Anti-racist Advertising). Co-author of The Business Model (RE)Generation Canvas. Awarded Member of the Hall of Fame of Brazilian Marketing by the Brazilian Academy of Marketing.