Founder and leader of the creative community #ESGpraJÁ. Co-author of Antifragility Radar and Business Model (RE)Generation Canvas, innovation tools to drive value creation and accelerate ESG performance. Sensemaker, experienced creative strategist, specialist in ESG and creativity. She has executive training at U.C. Berkeley, master in global brand strategy from ESPM/SP and more than 30 years of career creating intangible value through communication, marketing and innovation. Guest professor at FDC – Fundação Dom Cabral, seventh best business school in the world, according to the Financial Times 2023.