Fabio has spent 20 years creating campaigns for global consumer brands. He believes a great idea must connect with people and culture, driving brand loyalty and business growth.

Fabio worked at Havas, TBWA, and Saatchi & Saatchi in Brazil for ten years, then joined AB InBev in 2010. He led marketing in Brazil, Argentina, and Mexico, transforming beer marketing. In 2023, he moved to AB InBev's global headquarters in New York to lead media, sponsorships, and the in-house creative agency draftLine.

Fabio helped AB InBev become Cannes Lions Marketer of the Year for two years and Advertiser of the Year in the EFFIEs for three years. He also served on the EFFIEs Mexico advisory council and as a jury member.

Fabio holds a Bachelor's in Marketing from Universidade Metodista de São Paulo and an MBA from Insper Instituto de Ensino e Pesquisa. He lives in New York City with his family.