In 2008, Gwyneth Paltrow founded goop as a weekly newsletter. Under her leadership as CEO, the brand has grown into a lifestyle juggernaut, encompassing award-winning fashion and beauty lines, a curated multibrand experience, a podcast, TV shows, live events, food delivery, and retail stores.  

Paltrow is an Oscar®-winning actress, a decorated author and singer, an entrepreneur, and a prolific investor.