Jamie Gutfreund is a globally recognised marketing leader who excels at helping brands anticipate and act on cultural and technological shifts. Understanding the potential of creator marketing, she founded Creator Vision to help brands bridge the gap between the practice and the promise of the creator economy.

As Global Chief Marketing Officer for Hasbro and MGA Entertainment, Jamie spearheaded initiatives in the creator economy, including launching one of the first branded ROBLOX games. As Chief Growth Officer at Whalar, she helped transform it into a leading creator economy agency, earning accolades like Fast Company’s Most Innovative Companies and Ad Age’s A-List.

Jamie launched the Creator Academy with Logitech and established the inaugural Creator Council for the AdCouncil. Her career includes roles at Microsoft, Expedia, CAA, and WPP. Jamie has been recognised by Forbes as one of the “50 Most Entrepreneurial CMOs” and as one of Campaign Magazine’s “40 Over 40.”