Jo-ann Robertson is CEO of Global Markets at leading global communications consultancy Ketchum. She started her career as a political advisor and broadcast journalist, before spending the last 20 years in communications consultancies. A recognised leader in diversity, equity and inclusion, she believes that delivering culture-first work with lasting impact depends entirely on the diverse minds and characteristics of the teams creating the campaigns. Having grown up on a working-class council estate in the west of Scotland and being the first in her family to go to university, she understands the barriers that people with diverse characteristics face in our industry and is consistently leading and championing change. In 2023 Jo-ann as President of the PR Jury at Cannes, and this year she is Chairing the Jury for the PR Young Lions. Jo-ann is mum to Keir, 7, and Molly, 5, who keep her on her toes on a daily basis.