Laura Jones is the Chief Marketing Officer at Instacart. In her role, Laura is responsible for shaping a cohesive brand, fueling the company’s growth, and leading the marketing organisation. Since joining in June 2021, Laura has led a comprehensive brand identity refresh, launched the company’s first-ever integrated brand campaign, built out its Creative Studio, and developed a full-funnel in-house media team. Her work has been recognised by Ad Age, Adweek, the Clios, the Effies and she was featured in the Forbes Entrepreneurial CMOs 50 and Adweek Marketing Vanguard lists in 2023.

Prior to Instacart, Jones spent six years at Uber, most recently as the Global Head of Marketing for its Rides business. At Uber, she built the global product marketing team from the ground up, spanning Uber’s whole product portfolio (Rides, Eats, Freight, etc). She previously worked at Google and Visa.