Lynne Biggar joined Boston Consulting Group as a senior advisor in April 2022, leveraging over 25 years of operating and marketing experience across financial services, payments, travel, and technology sectors. Her expertise encompasses strategy, brand transformation, customer acquisition and engagement, product management, rewards and loyalty, and digital channels.

Amongst other accolades, Lynne has been ranked as one of the World's Most Influential CMOs by Forbes for three consecutive years. From 2016 to 2022, Lynne was the Executive Vice-President/Global Chief Marketing Officer at Visa, where she led a team of over 800 across B2C, B2B, and B2B2C efforts to drive business outcomes for Visa and its clients. She also oversaw Visa’s brand evolution, and the management and activation of Visa’s iconic global sponsorship assets. Prior to Visa, Lynne led all consumer revenue generating efforts for Time Inc. brands and spent 20+ years in senior marketing and operating roles at American Express.

Lynne is an Independent Director of Anheuser-Busch InBev, Voya, and Finastra and is on the Executive Committee of Leading Hotels of the World. She previously served as an Independent Director at Marketo. Lynne resides in New York City.