Maureen Rutabingwa, also known as MoRoots, is a professional marketer, innovator and classically trained pianist, saxophonist and vocalist. She is equipped with 8 years’ experience of having managed, inspired and created global brands – Smirnoff Ice Guarana, Guinness Smooth and Uganda Waragi Coconut, to name but a few.

She is also known as one of Africa’s finest saxophonists and has performed on stages across East Africa and in the UK. She is passionate about all things creativity and Africa and its beautiful people.

She currently works for Diageo and recently released her debut album ‘From the Sun’, for which she was also executive producer.