With over 25 years of experience, Mustafa has served in leadership for some of the world’s most valuable global brands, and created others from scratch.

In his current role as Category Growth Officer and Chief Marketing Officer, International Foods at PepsiCo, Mustafa oversees the Global Foods Group—driving a fully integrated end-to-end agenda for some of the most valuable Global Foods Brands like Lay’s, Doritos, Cheetos, Pop Corners and Quaker —while transforming the portfolio to positively impact people and planet.

Joining PepsiCo in 2008, prior to this role, Mustafa was Senior Vice-President and Chief Marketing Officer – Africa, Middle East and South Asia, leading the development of the region’s foods and beverages portfolio, where he was recognized by Forbes magazine Middle East as one of the region’s ‘Top 50 Storytellers’ – the most influential marketing and communications executives. He held multiple leadership roles across the company throughout his career including General Manager and Sales Vice-President. He has also held the esteemed role of a judge for the Entertainment Lions category for the 2022 Cannes Lions International Festival of Creativity.

Currently based in New York, when he is not learning about the newest startup tackling world issues, Mustafa enjoys immersing himself in the local cultures during his global travels, reading a good book, and finding new ways to care for his health and overall wellness.