Natasha Maharaj
Natasha Maharaj
Global Marketing Director: Global Brands and Commerce Capabilities Heineken
Heineken
Biography
Multi-national global commercial and marketing experience with Unilever, Nestle, PepsiCo Simba, Distell, Heineken. Resided in Singapore, Switzerland and South Africa with critical experience and exposure in emerging markets.
Prior to her role at Heinken Maharaj was appointed to head up Distell’s Southern African marketing department in 2019. One of her first tasks was to restructure the department with agile, digitally capable, collaborative, cross-functional teams.
Maharaj has worked for Unilever, Nestle, and PepsiCo Simba. During her six years at Unilever, she worked on both brand development and execution in Africa, the Middle East, and Turkey before moving to Nestle, where she was marketing manager on the food portfolio. From Nestle, she moved to PepsiCo, where she learned to look at marketing through a portfolio lens and gained a better understanding of occasion marketing, and how to touch consumers in an omnichannel way.