With an accidental stint of 17+ years in the industry, hopping across 3 continents, Nayaab has had her hands in some memorable campaigns for brands like Mastercard, Coca-Cola, Pepsi, HSBC, Kraft, Volkswagen, Mercedes Benz, Johnson & Johnson, Emirates, and a few others you might've heard of.

She’s dabbled as a jury member and somehow collected over 200 shiny accolades at various festivals around the world (but she swears it hasn’t changed her). She's even been told she's one of the Top 15 Creative Directors globally, and she's still trying to figure out what it all means. Her overarching philosophy is to craft work that's so beautifully simple and witty, it might just make you chuckle while buying stuff you didn't know you needed.