Nicole Parlapiano is the Chief Marketing Officer at Tubi and has brought heart to the brand by reshaping Tubi’s narrative from the ground-up. Parlapiano dove deep into the free streamer’s many audience communities online - from Reddit horror threads to TikTokers engaged with Black Cinema - developing a rich sense of what the brand means to its fans. Her insight - that Tubi offers each and every viewer a personalized content journey, without judgment around what they’re watching - has translated into award winning marketing campaigns and a rally cry for employees.

In her time with the company, Parlapiano has been recognized on Variety’s Power of Women in Hollywood List and as one of Ad Age’s Leading Women for 2023. A testament to her work, Tubi’s inaugural Super Bowl ads have won or been shortlisted for a dozen awards to date including the Super Clio Award and five Cannes Lions.