With over 20 years’ experience across multiple industries, Prerna has witnessed how the evolution of technology has transformed the industry. She is passionate about the role media plays in influencing culture, delivering innovative brand experiences and driving social good.

Acting as a growth partner for clients has been at the core of Prerna’s career journey and she draws from this experience to unlock new value through dentsu’s expertise in Media, Creativity and CXM.

Prior to joining dentsu in 2016, Prerna held prominent positions in leading media agencies in India, China and Singapore. She is a regular speaker, judge and mentor in the Advertising & Communications industry and sits on dentsu’s Global Media Executive and dentsu Asia Pacific’s Executive. She sits on the board of MMA APAC and was Media Jury President at Spikes Asia 2023.