Rose Herceg has built a career as one of Australia’s most respected strategists and social forecasters.

Rose’s first business, Pophouse, became known as Australia’s best regarded company for innovation, social trends and business strategy. Rose sold her company to the STW Group.

In March 2016, Rose was appointed as the Chief Strategy Officer for the STW Group, now called WPP after its merger with global creative tech powerhouse WPP.

In February 2022, Rose was appointed President of WPP, Australia and New Zealand.

Rose has written three books – her latest ‘The Power Book’ has been translated into several languages.

Rose received Business Class Magazine’s Small Businesswoman of the Year Award from Prime Minister John Howard in 2002.