Saffaan Qadir is a Creative Director at Paulus in Seoul, South Korea. At one time a student of philosophy, he left his native Pakistan once more in 2016 to pursue a career in the fields of video production, advertising, and media empowerment.

Saffaan has worked with clients as diverse as Hyundai, Zespri, McCain Foods, Celltrion, Maeil, Dot, Babitalk, UNDP, International Olympics Committee, and Good People International. His work has won multiple awards at Cannes Lions, including the Titanium Lion in 2022. Saffaan is the top ranked Creative Director in the Asia-Pacific region according to the One Show 2023 rankings. He served as member of jury at the One Asia Creative Awards and sat on the organizing committee of AdAsia Seoul 2023.