Senta is a brand strategist, writer and curator. As one of the Co-Founders of Fala, she is dedicated to helping companies and individuals be life-long learners. Fala creates editorial and educational programmes that provides companies with better input, so they in turn can produce better output.

Senta is the former Director of Brand Strategy of Cannes Lions, where she launched See It Be It and The Glass Lion. Senta is a also Leader-at-Large at Mesa, who assemble and lead extraordinary teams to build solutions to complex challenges – in just 5 days.

Senta has written two books: Game Changers: The Evolution of Advertising (Taschen, 2013) and City Shapers London: The Creative People Shaping the City (Lannoo, 2018). She's a regular on the speaking circuit where she talks mostly about Redefining Ambition, and The Business Case for Diversity of Talent and Thought.