Thaiza Akemi has been a driving force at Itaú Bank, Latin America's leading brand and the foremost business entity in the Southern Hemisphere.

Her leadership for Itaú's 100-year celebration project included notable campaigns such as the spectacular co-creation ad with Madonna, leading to her live performance at Copacabana Beach.

Prior to her role at Itaú, Thaiza made significant contributions to the tech industry. She led key initiatives at Twitter, and ArtHouse Americas, and facilitated groundbreaking collaborations between creators and brands.

Thaiza's diverse background and innovative approach have positioned her as a visionary leader in brand management and communication. Amidst the current frenzy around AI, she emphasises the indispensable value of human-to-human connections and the importance of using these interactions to generate culturally resonant moments.