Thembisile brings over two decades of extensive experience in strategic brand and marketing to her new role, further strengthening the organisation's marketing capabilities. Thembisile joins South African Tourism from Tiger Brands, where she served as the Marketing Director and played a pivotal role in shaping and redefining some of South Africa's most beloved household brands, including All Gold, KOO, Crosse & Blackwell, Bakers, Tastic, and Fatti’s & Moni’s. With a proven track record of driving market share and growth through innovative brand strategies, Thembisile's expertise will be instrumental in elevating South African Tourism's marketing initiatives. Before her tenure at Tiger Brands, Thembisile began her career at Unilever in finance before joining Tiger Brands. She holds an impressive academic background, including an MBA in Leadership and Innovation from the University of Edinburgh, Strategy Development from WITC, Advance Commercial Acumen from The Gordon Institute of Business Science (GIBS), and a B.Com in Accounting from the University of Johannesburg.