Alejandro Fischer is Group Chief Strategy Officer at Havas Middle East, leading strategy across creative, media, and PR. Having spent the past 17 years in the region, he brings a deep understanding of its cultural evolution and the realities of building brands in fast-moving markets.

With nearly two decades in the industry, he has built his career on turning cultural insight into clear, actionable direction. At Havas, he has helped shape a more integrated way of working, bringing together data, media, and creativity into a single strategic discipline. He leads cross-functional teams from insight generation through to brand and communications strategy, ensuring ideas are grounded in both consumer relevance and business impact.

His work has contributed to consistently award-winning campaigns, driven by a belief that effectiveness and creativity should be held to the same standard.

Alejandro is known for a direct, collaborative approach and for pushing teams to move beyond theory, focusing on solutions that work in market and stand up to real-world pressure.