Amine Bennis is a leading strategic voice in North Africa with 20+ years of experience transforming global and local brands. As founder of Tribal DDB Casablanca, he has led award-winning work for Mondelez, Spotify, Stellantis, Danone and Morocco’s #1 digital bank. His work is deeply rooted in understanding consumer truth and cultural context—unlocking bold creative strategies that drive both emotional relevance and business performance. A planner-turned-CEO, Amine blends business acumen with cultural intuition, pioneering uses of generative AI and social storytelling in the region. Under his leadership, his agencies have been honored at Cannes Lions partner festivals like Dubai Lynx and African Cristal, and he is actively mentoring the next generation through training programs and industry accelerators.