Bethany (Bo) Omeri is the Head of Strategy at SPECIAL New Zealand.

Her career started with nearly a decade in road safety, creating work that has been studied in universities, shared by Kris Jenner, and reproduced worldwide. She was the strategic lead for NZ’s most recognisable anti-racism campaign and shaped strategy for the world’s most successful COVID-19 response, writing briefing notes for then-Prime Minister Jacinda Ardern. Her work has been proven to have saved lives. At SPECIAL, she was at the inception of the group’s expansion into New Zealand’s capital, scaling the new office threefold in three years.

Bo’s work has been recognised with 100+ awards, including Gold Cannes Lions, a D&AD Yellow Pencil, Dan Wieden’s Executive Judge’s Choice, Clios, Spikes, New York Festivals, NZ, APAC & Global Best of the Best Effies, and a Purple Pin (Grand Prix) at the Best Awards. In her time at SPECIAL, she has helped elevate the agency to both APAC’s #1 Most Effective Agency and NZ’s #1 Most Effective Agency. She is one of the co-authors of The Inclusive Code, and is a frequent judge and speaker at industry shows. In 2025, she was honoured as Campaign Asia-Pacific’s Strategic Planner of the Year AU/NZ.