Chaka Sobhani is the Global Chief Creative Officer of TBWA and formerly DDB Worldwide, where she led the network to Cannes Network of the Year in 2025.

Chaka’s authority on disruptive creativity and leadership is globally recognized. An award-winning filmmaker-turned-advertising powerhouse, she began her career in television before setting up ITV’s first in-house creative agency. She’s held creative leadership roles at Mother and Leo Burnett, where she was instrumental in transforming the agency and winning global recognition - including Global Network and Agency of the Year titles across every major award show.

Her ability to blend the disruptive power of creativity in all its guises with business impact has made her a trusted leader for brands like McDonalds, Molson, Adidas, Mars, Google, Sky, P&G, VW and Disney.

Chaka’s work has earned every major accolade and award in the industry, and she’s been President and juror across all the major shows such as Cannes, D&AD, One Show, Clios, Andy’s, LIA’s and more. Named one of Campaign UK’s Top 10 Creative Leaders for five years running and a regular on Adweek’s Creative 100, she also serves on the boards of D&AD, The One Club, Snapchat’s Global Creative Council and the Design Museum.