Cristina Re Calegari is a senior marketing leader with extensive international experience across global and multi-brand organizations in healthcare and consumer goods.

She is currently Head of Marketing & Communication at SYNLAB Italia, where she leads integrated marketing and communication strategies, strengthening brand positioning and supporting business growth in a highly regulated healthcare environment.

Previously, Cristina was Global Head of Brand & Media at Amplifon, where she led the global brand strategy and media transformation across markets. During her time at Amplifon, her work achieved significant international recognition, including shortlisting at the Cannes Lions International Festival of Creativity, highlighting the creative and strategic impact of the brand’s global campaigns.

Earlier in her career, Cristina served as Senior Brand Manager for My Coke at The Coca-Cola Company, managing one of the company’s most iconic brands with a strong focus on consumer engagement, innovation, and global brand equity. She began her professional journey at Kellogg’s, where she held various marketing roles, building a strong foundation in brand management, portfolio strategy, and go-to-market execution within the FMCG industry.

Cristina has received multiple Leadership Awards in recognition of her ability to inspire teams, drive transformation, and deliver sustained business impact. Her industry recognition also includes serving as a Juror at the Dubai Lynx Awards in 2025, reflecting her credibility and expertise in brand, media, and creative effectiveness at an international level.

Known for her strategic vision, hands-on leadership style, and ability to connect brand, communication, and commercial objectives, Cristina thrives in complex, matrix organizations and is passionate about building strong, relevant, and sustainable brands.