Daniel Payán is the Chief Creative Officer of VML Colombia. A pragmatic and forward-thinking leader, he focuses on connecting creativity, innovation, and high-performance methodologies to deliver real business impact.

Recognized as one of the leading creative voices in Colombia, Daniel has driven work that consistently challenges traditional advertising models by developing ideas that go beyond communication and into product and innovation.

Over the past six years, his work has been consistently recognized at Cannes Lions, particularly in non-traditional categories such as Innovation, reflecting a strong interest in the intersection of creativity, technology, and real-world problem solving.

With 18 years of experience, he has worked with global brands including Toyota, Samsung, McDonald’s, P&G, AB InBev, and Adidas. His work has also been recognized at D&AD, Clio, One Show, Effie, and featured in leading industry publications worldwide.