Emeka Obia is the Head of Strategy at Publicis West Africa, where he leads the development of transformative strategies driving growth and creative excellence across the region. Known for navigating complexity and turning it into clarity, he builds culturally resonant ideas that deliver measurable impact. His work spans FMCG, finance, telecoms, entertainment, and healthcare, partnering with global and regional brands including Nestlé, MTN, VISA, PepsiCo, Prime Video, Spotify, Heineken, Nivea and others.

He works at the intersection of brand, culture, and growth, shaping campaigns, platforms, and experiences that move people and markets. His work has contributed to building enduring brand platforms and unlocking growth in some of Africa’s most dynamic and competitive categories. In 2025, he was named Africa’s Adman of the Year.

Beyond his professional work, he is committed to advancing the industry and developing future talent. He serves as faculty at the Executive Programme in Advertising at Pan-Atlantic University, mentors across institutions including the Amsterdam University of Applied Sciences and African Leadership University, and sits on the Advisory Board of the African Leadership Academy’s Student Enterprise Program. He believes in ideas that bring clarity to complexity and drive meaningful impact.