Florencia Loda is the Chief Creative Officer at draftLine Argentina, the in-house agency of AB InBev, where she leads creative work for some of the most iconic beer brands, crafting ideas designed to live in culture.

With over 15 years in the industry, she has built campaigns that transcend formats and become part of everyday conversations, earning recognition at major international and regional festivals including Cannes Lions, D&AD, Clio Awards & Sports, Effie Latam & Argentina, El Sol de Iberoamérica, El Ojo de Iberoamérica, among others.

Her career has been defined by a constant pursuit of ideas that balance creativity and effectiveness, with a strong focus on relevance and impact. She has also played an active role in the industry, serving as President of the Jury at El Diente Argentina and as a juror at El Sol and other leading international festivals.

Florencia believes the most powerful ideas are those that people choose to engage with, ideas that earn their place in culture and create value for both brands and audiences.