Florent Imbert is the Chief Creative Officer and Co-Founder of Maison BETC New York, where he leads the agency’s creative vision across luxury, fashion, and lifestyle. A French-American creative, he bridges European artistry with American boldness to craft work rooted in culture, beauty, and emotion.

Before founding Maison BETC NY, Florent held senior creative roles at Marcel and JWT New York, where he shaped iconic campaigns for Cartier and Rolex. His work has been recognized by Cannes Lions, D&AD, The One Show, and Clio Awards, celebrated for its elegance and emotional intelligence. With over two decades of global experience, he embodies the intersection of craft, creation, and change.