Hadleigh loves off-kilter ideas

He’s loaned the All Blacks to small businesses to help kickstart New Zealand’s economy, and inspired thousands to record a nationwide radio campaign for free.

He’s marketed Australia as a paradise for losers, developed an algorithm to determine whether it’s too soon to make jokes about things, invented a tennis ball that plants trees, created a playable Gaming Festival and broken the internet with a pepper grinder.

Along the way, Hadleigh’s thinking has seen him awarded gold or better at every major award show. Skinny’s Phone It In was awarded the Cannes Audio Grand Prix.

While Pedigree Adoptable took home the Cannes Outdoor Grand Prix and Spikes Innovation Grand Prix.